Co-founded Lever Works in college and sold it to Leo Media in December 2001 at age 22; co-founded Inventables in 2002 at age 22–23 (materials/innovation platform featured in Forbes/Wired); named among BusinessWeek top 20 entrepreneurs under 25; TED speaker by 2005 (age 25).
American entrepreneur (born 9 Dec 1979); University of Illinois Urbana–Champaign. Built and sold custom software firm Lever Works while still in college, then co-founded Inventables with Zach Kaplan, spoke at TED, founded Facebook-platform company Crafted Fun, later product-managed Facebook News Feed, and co-founded Mystery Science (YC, sold to Discovery Education for $140M in 2020).
Not documented in reviewed sources beyond U.S. origin and University of Illinois education.
Current position (2025)
Serial entrepreneur and angel investor; co-founder of Mystery Science (acquired by Discovery Education for $140M in 2020); investor in companies including Credit Karma, Canva, and others.
Where the conditions came from
Three sources, read side by side
Each is placed on a −1 to 3 scale from documented evidence, and the three are never added together. A combined total would rank Keith Schacht against other people. Held apart, they explain why this path ran differently from another one—which is the only comparison this project supports.
The marble itself
What they brought
+1Tailwind
-10+1+2+3
What capability, drive, or early skill is documented in the person rather than their surroundings?
Built and sold a company in college, co-founded Inventables at 22, and spoke at TED by 25. Shows strong entrepreneurial execution and product instinct, but no evidence of prodigy-level technical or cognitive ability. His repeated founding and exiting suggests good hustle rather than exceptional talent.
Where it was dropped
What they were handed
0Neither way
-10+1+2+3
What money, family standing, network, or permission was already in place before the work began?
Family background not documented in available sources. No evidence of inherited financial platform, industry connections, or parental domain expertise. Attended UIUC for computer science, suggesting a standard middle-class educational path.
The shape of the track
What surrounded them
+1Tailwind
-10+1+2+3
What place, timing, institution, or peer group made the next step available?
UIUC's Technology Entrepreneur Center provided initial exposure to startup culture, and cofounder partnerships (Brian Witlin, Zach Kaplan) were key. The UIUC entrepreneurship ecosystem and college cofounder teams were functional but not elite or uniquely catalytic.
A −1 is a documented headwind, not a missing value; a 0 means the sources record nothing notable either way. Annotation confidence: Low. These are analyst readings of what the sources record, not measurements of merit, talent, or effort. The twenty-two scored dimensions remain available inside the deeper research detail.
What moved through the conditions
Perseverance and luck stay visible—not scored.
Documented perseveranceNot documented in the reviewed biographical summaries.
Silence in a biography is not evidence that perseverance was absent.
Luck and unobserved varianceNo discrete luck event is documented in the reviewed biographical summaries.
A successful-only archive cannot recover all encounters, avoided setbacks, or alternative outcomes.
Describes the starting position, not what the person later made of it.
Cohort percentile: 76
02 Built or converted leverage
14/25 multiplying-capacity score
Strongest observed levers: Complementary team, Started serious reps before 20, Prior reps.
Measures what was present, not whether it was inherited, earned, self-built, external, or mixed.
Cohort percentile: 89
03 Compounding trajectory
6 documented steps
The timeline below shows the sequence of work and transitions around the selected early milestone. It is evidence of a path, not proof that every step was necessary.
Milestone at age 22
04 Observed career standing
T3 · Domain-recognized
Notable and widely recognized within the domain. The tier summarizes documented career recognition through the data cutoff—not Keith Schacht's worth or future potential.
Each non-zero lever gets a best-supported origin, evidence signals, and confidence. Unresolved is the honest default when the biography cannot distinguish self-built, advantage-enabled, earned, external, or mixed.
Started serious reps before 201/1
Advantage-enabledmedium confidence
One or more documented starting advantages plausibly enabled this lever.
One or more documented starting advantages plausibly enabled this lever.
Early online platform (1/2)Elite institution pipeline (1/2)
This is a bounded inference from the current annotations—not a claim about private effort, merit, or the percentage of Keith Schacht's outcome attributable to any origin.
Luck is not a leftover score.
Structural luck, Encounter luck, Event luck, Outcome variance can change every arrow in the path. This successful-only dataset cannot observe the near-identical paths that did not break through, so luck stays visible and unscored.
Within Founders / operators, Keith Schacht's starting-advantage total is at the 76th percentile. Separately, their built or converted leverage total is at the 89th percentile. Other T3 profiles average 5.3 / 24 starting advantage and 11.0 / 25 leverage. Similar scores appear in other tiers, so these figures describe positioning—not a cause.
Trajectory
2001 · age 22
Sold college-founded custom software firm Lever Works to
Leo Media (cofounded with Brian Witlin and Zach Kaplan).
2002 · age 22
Co-founded Inventables, a materials/innovation company later featured
Forbes and Wired.
2005 · age 25
Spoke at TED on materials/toys from the future
Named among BusinessWeek top young entrepreneurs.
2010 · age 30
Joined Facebook as product manager
Helped launch an updated News Feed in 2011; named inventor on multiple patents.
2013 · age 33
Co-founded Mystery Science with Doug Peltz to
Deliver elementary science lessons.
2020 · age 40
Mystery Science acquired by Discovery Education for $140 million
Schacht majority shareholder at sale.
Primary leverage engine
Execution / operations
Execution / operations
Secondary engine
Product / domain insight
Built/converted leverage
14 / 25
evidence: High
Built or converted leverage
Multiplying capacity documented later in the path. Measures what was present, not whether it was inherited, earned, self-built, external, or mixed.
Started serious reps before 20
1/1
Prior reps
2/3
Scarce skill depth
1/3
Native distribution
1/3
Elite ecosystem network
2/3
Complementary team
2/2
Structural wave / timing
2/3
Concentration intensity
2/3
Capital safety
0/2
Domain proximity
1/2
Starting-advantage scores (0–2 each)
Access or conditions documented near the beginning of the path. Zero means "no clear evidence in reviewed sources," not "advantage was absent."
Schacht repeatedly founded and exited companies starting in college: Lever Works sale at 22, Inventables at 22–23, TED by 25, then Facebook PM and Mystery Science ($140M acquisition). Early advantage looks like high-trust cofounder teams and execution reps rather than inherited capital; family background undocumented.